Brand Story
Founded in 2023, Amira Al-Faris celebrates beauty in all its forms, transforming inspirations from around the world into timeless pieces. The brand reflects a deep appreciation for elegance and the transformative power of women, empowering them to embody vitality, confidence, and individuality. While inspired by diverse aesthetics, including the richness of Saudi heritage and architecture, these influences are seamlessly woven into selected designs rather than dominating the narrative. Aligned with Saudi Vision 2030, We takes pride in reshaping the dynamics of luxury, creating timeless designs that honor tradition while embracing innovation.
Vision
To be the leading brand that merges Saudi culture with contemporary elegance, offering stylish garments that resonate with women who appreciate the fusion of tradition and modernity
—it's not just a trend, but a legacy.
Mission
To honor the legacy of Saudi women by celebrating their beauty and confidence through designs that reflect both their rich heritage and modern identity.
The brand aims to empower women by offering pieces that express their unique strength, capabilities and grace.
Values
- Innovation: Combining traditional craftsmanship with modern design.
- Confidence: Unleashing women’s inner strength, courage and capability.
- Impact: Providing local Saudi talent a chance to shine on the global stage.